From ELLIS, the World Leader in Aquatic Safety

Ellis Aquatic Innovations

We know safety. We know technology. We know intelligence.

Leadership Team

Jeffrey Ellis

Chief Executive officer

Jeff is President and Chief Executive Officer of our Ellis companies: Ellis & Associates, Jeff Ellis Management, and Ellis Aquatic Innovations. Identified by Aquatics International as one of the 25 most influential people in the field of aquatics, Jeff has been at the helm since 1983. Under his vision and leadership our companies have grown to dominate the aquatic industry through technological, operational and educational advancements.

Dr. Larry Newell


Larry wears several hats among our Ellis companies. As Chief Operating Officer for EAI he oversees the operations of the company to meet business goals and projections while collaborating closely with the Chief Executive Officer and Chief Technology Officer. Larry also serves the Ellis companies as Vice President of Education Services and Medical Operations Director. Larry brings 30 years of experience in aquatics, emergency care, program development, publishing and business management to these positions.

Jonathan Hartman


As Chief Financial Officer, Jonathan oversees the Finance and Human Resources departments for all companies under the Ellis brand. Jonathan served in operations for several years under Jeff Ellis Management before moving into a financial role.  His experience in both areas provides an optimal bridge between operations and the business office.

Brian Kenwell


Brian is the Chief Technology Officer for EAI and Director for IT Solutions for all Ellis companies.  After a 10-year career with Apple, Inc., Brian founded Grow Creative Group, a software company specializing in business to business applications. Brian strives to simplify the complex business requirements of modern-day companies by developing modern, easy to use, secure software solutions for our companies and our Clients.

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